New channels explored by Fone Logistics for enhanced business

 The leading provider of mobile airtime, handsets and mobility solutions, Fone Logistics has recently declared that it is mulling over to increase its customer base by 15-20 per cent in 2010. To achieve this, the company is planning to target new markets, notably fixed line resellers.

Julien Parven, the marketing director of Fone Logistics stated that it is considering the use of  reinstated Vodafone license as part of its proposition for parallel sales channels, and also to float is offers to existing agents. The company is connecting Vodafone via Yes Telecom.

The company that claims around 200 active airtime sellers has gotten back its Vodafone license in the month of November. However, it is still conservative in rolling out the bulk as it fears the cannibalization of its quite lucrative O2 base in particular. Fone logistics revealed that around 20 dealers are connecting Vodafone for it. It also divulged that it enjoyed a good business, around 60 percent upgrade business from O2 in 2009.

Fone Logistics also intended to retain the other two massive players Orange and 3, as the latter accounting for around 35 per cent of new sales in 2009.

Parven said: “We have been clear from the start we don’t see Vodafone cannibalizing our base. Our Vodafone partners can almost sit outside of our traditional network of channel partners. Under no circumstance would we be prepared to see degradation of our O2 business to feed Vodafone. We see them as parallel channels and separate opportunities.

“We want to grow the brand and grow it in areas we currently don’t trade in. We see a big opportunity in the non-traditional reseller market – comms resellers, fixed line resellers and ultimately IT resellers. My challenge is to reposition the business and start talking to those channels and help them make the transition in to mobile.”

Parven claims “Fone Logistics is O2’s number one distributor for volume, churn, ARPU and customer satisfaction. Its objective is to retain this position through 2010.

Parven said: “We have strong goals and aspirations. From a trading perspective, 2009 was a really great year and we have set the stall out for a number of things we want to achieve. We can win market share because of the way we do business and the agility of our decision making and the success we have with our network partners.

“Our target this year is to consolidate our position as number one with O2 – regarding volume, ARPU and customer satisfaction. It is also to help it grow its landline piece. Clearly we see a parallel opportunity with Vodafone. Churn will not be tolerated.”