450,000 Music Customers are signed by Vodafone!!

The figures obtained from eight European markets says that Vodafone has signed up 450 K customers for its music service, and by the end of this year it will offer 6 million tracks!!

The music service of Vodafone has a huge number of paying subscribers as compared to the other European music subscription service. This company has already 450,000 customers listed under its music subscription, and in the month of December last year, there were more than 100,000 customers signed up across eight markets in Europe. These large markets are placed in Germany, Greece, Portugal, UK, Spain, Ireland, Italy, and Netherlands.

The tracks provided by Vodafone are produced by Universal Music Group, Sony Music Entertainment,  Warner Music and EMI. For just €5, a person can get 10 tracks per month, and that can be played on a mobile or computer. 'All you can eat' can be bundled with a data tariff which will allow the customers to access the huge catalogue of over 2 million tracks for just €3 per month. Furthermore, Vodafone will offer 6 million tracks by the end of this year.    

"We are really excited by our customers' reaction to these great music offers. We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles. We will carry on working hard with our partners in the music industry to develop new and innovative music services for our customers. Vodafone is starting to prove the significance of its place in the music industry," said the Vodafone Internet Services director of content, Lee Epting.

The vice-president of Universal Music Group for digital, Francis Keeling said: "Universal Music believes strongly in the future of music subscription services, and Vodafone is demonstrating leadership in this field."

"Vodafone's users across the region are demonstrating that a growing number of consumers want innovative music offers that allow them to easily listen to their favourite songs by conveniently combining services and devices," said the vice president of Sony Music Entertainment, Michael Paul, for global digital business.

And the senior vice president of Warner Music Europe, Eric Daugan, for commercial strategy said:  "These encouraging figures demonstrate the opportunities created when mobile companies and music labels are aligned in offering easy, instant access to content, in ways that cater for a variety of fan behavior. We're delighted to be working with Vodafone to grow these services further, generating new connections between European audiences and Warner Music's remarkable roster of international and local talent."

And finally, the vice president of EMI, Ian Whitfield, for Europe, stated: "EMI and Vodafone have worked together for many years and over the last 12 months we have collaborated to bring a variety of music offerings designed to fulfill consumer demand across Europe. We are very pleased with the results Vodafone have delivered."