Slow-loading sites distract 1 out of 6 users in online shopping

Around one buyer out of six prefer to go off line shopping because of slow loading website service as claimed by OpTier. According to a research findings provided by a research company, which develops business transaction management software, says that 75% respondents in the Britain revealed to have high-street broadband and online store for purchasing for this Christmas season and 70 % of them are expected to spend around £220 online. Again only 16 would like to avoid the internet shopping.    

“If one retailer fails to deliver, shoppers will simply move on until they find one that can. It's the nature of supply and demand,” said Colin Rowland from OpTier.

OpTier found 41 percent of Brits responded as 'simple and reliable processes' that can be considered as the most important factor for online shopping, 20 percent of them find it as quick delivery times and 19 percent said that online shopping the very easy to use.

“In the last 18 months, customer expectations of their online experience have evolved significantly. It's no longer enough to have a great front end - increasingly consumers care about what goes on under the hood because that's what impacts their experience the most,” added Rowland. Neil Barton, director of internet hosting company Hostway supported the Rowland's comments.

“Last December, shoppers spent £4.6 billion online, but there is a real danger retailers could miss out on revenue if shoppers leave sites due to their being slow or poorly performing,” said Barton, citing research from Forrester that revealed consumers get restless e-commerce sites take longer than two seconds to load.

In an interesting revealing survey found that 40% of web users would like to quit a web page it takes more than three seconds to upload the related pages. As Barton says if e-commerce sites are unprepared for the heavy levels of traffic that might slow them down then they risk losing money and potential customers.

“Just as stores on the high street hire extra workers at Christmas, so online stores should invest in extra infrastructure to cope with increased demand,” Barton said.