Selling mobile phones with the ultimate attraction of a free gift is something that has been around as viable marketing practice for a reasonable period of time in the UK mobile phone market place. There free gifts that are normally given by the network service providers as well as the mobile phone retailers include a seemingly long list of items that include – 42 Inches LCD TV, laptops, notebooks, Apple iPods, Nintendo Wii, Nintendo DS, Xbox 360s, digital cameras, Sony PlayStation 3s, and what not. The current favorite of everyone concerned when it comes to the choice of a free gift that you would receive for purchasing a mobile phone is of course, the free 42 inch LCD TV. It is not as if any local brand of TV will be doles out to you. The network service providers realise the marketing potential of this particular ploy and have taken care to give away only established names like Samsung, Philips, etc. The network service carriers who are currently busy offering a free 42 inch LCD TV with currently hot selling smartphones include O2, Orange and T-Mobile. Basically these mobile phone deals are contract phone plans only and along with the phone handset as well as the free gift, the buyer also stand to gain the standard incentives like free calling time, text messages, internet data, instant cash back offers, and waiver of line rentals, etc. Among the currently lot of smartphone devices that are being sold under this plan by the mentioned network service providers are the Blackberry 8520 Curve, Nokia C1-02 and the Nokia 1616 etc. Here, we wish to clarify that many other smartphone of different makes and models are sold this way by the network service providers here in the UK.